Senior marketing leadership without the full-time hire. 9+ years leading go-to-market launches, demand programs, and paid media at $25M+ scale, for Fortune 100 brands and B2B tech companies alike.
NPS 57
across a B2B tech client portfolio
$25M+
media portfolio led across 60+ enterprise accounts
$105M
national public health campaign co-directed, 17B+ impressions
6x
client growth: a $20K scope to a $120K+ retainer in six months
9+
years in digital marketing strategy and team leadership
About me
I’m Anne. I’ve spent the last nine years on both sides of growth: running paid media for Fortune 100 consumer brands like Starbucks, The Home Depot, and Honda, then building go-to-market engines for B2B tech companies selling into the AWS ecosystem.
That range is the point. I can sit with your leadership team and shape the positioning, then walk down the hall and fix why 1,600 landing page visits produced zero form fills. Strategy that never reaches execution doesn’t move pipeline, and execution without strategy just spends money faster.
I lead the way I’d want to be led: clear the path, give direct feedback, and make the team’s work possible. I’ve managed account teams, coached creative teams, and trained more than 150 professionals through CRM rollouts and onboarding.
I hold a Master of Science in Digital Marketing and a Bachelor of Science in Graphic Design, both earned as valedictorian while working full time. I’m based in Fort Collins, Colorado, and work with teams anywhere.
What I do
01
Positioning, messaging frameworks, and launch plans that sales actually uses. I’ve taken a product line from brand and logo to live AWS Marketplace listings in about four months.
02
Always-on lead gen across paid search, LinkedIn, and Meta, wired into HubSpot with lead scoring, nurture tracks, and a clear handoff to your BDRs.
03
Battlecards, pitch decks, case studies, and BDR playbooks. Built so your sellers tell one story, and tell it well.
04
Media strategy across paid social, programmatic, CTV, and search, with the measurement to prove what’s working and the discipline to move budget when it isn’t.
05
Coaching for your marketers, repeatable frameworks for planning and reporting, and the operating rhythm that keeps work shipping after I step back.
06
Practical AI workflows for analysis, reporting, and content. I’ve used them to cut reporting cycles by 40% and spot performance trends across multiple accounts at once.
Proof points
$120K+
Retainer grown from a $20K project in six months
Started with post-RFP pursuit strategy and earned the next scope each time, including a 12-week launch that expanded into a second vertical. The launch messaging and battlecards became the sales team’s sole standard talk track, and my account-based personalization strategy supported 4 RFP pursuits, 3 of them closed won.
$320K
Partner incentive on a $9M AWS Marketplace sale
Built strategy, brand, website, AWS Marketplace listings, PR, and paid search end to end for a cloud services company’s new product line. It helped the client cross five Marketplace transactions and remains the lowest-cost, most measurable paid program in their portfolio.
3.40%
Search CTR on a first always-on demand engine
Built a cloud services company’s first always-on lead gen motion across landing pages, paid search, retargeting, and nurture: 190K+ impressions at a $3.93 blended CPC.
20 to 30%
ROAS improvement across a $25M+ portfolio
Led strategy for 60+ accounts at iHeartMedia, including Starbucks, The Home Depot, and Honda. Grew client budgets at every renewal, averaging 8 to 14%, with one client’s spend up 60%. A CTV and retargeting strategy lifted one client’s organic search 22%.
170%
Conversion lift on a $105M national campaign
Co-directed the HHS COVID-19 vaccine awareness campaign. It delivered 17B+ impressions and a 170% conversion lift, and contributed to preventing 2.6 million COVID-19 cases.
80%
Adoption in month one across 50+ client teams
Owned the end-to-end rollout of a client-facing forecasting and performance dashboard: sequencing, enablement materials, and training for 50+ client teams. Separately, training I built for my team cut operational errors 25%.
Brands and organizations I’ve driven results for
Starbucks · The Home Depot · Honda · U.S. Dept. of Health and Human Services
Plus B2B tech companies across cloud services, SaaS, and tech products.
Career
Each step widened the scope: coaching small business owners, then running national media, then owning B2B go-to-market end to end.
2026 to present
Strategy and team leadership for a portfolio of 8 B2B tech clients, with a portfolio NPS of 57. Contributed to 18 new deals worth $1.08M in pipeline for one cloud client.
2024 to 2026
Strategic lead for a $25M+ portfolio of 60+ enterprise accounts. Managed a team of 5 account managers.
2022 to 2024
Managed a portfolio of about 10 enterprise clients and helped grow the agency arm to 20+ relationships.
2022
Analysis and QA that improved ROI 25%+ and cut campaign errors 18%.
2020 to 2022
Coached 150+ small business owners on brand, marketing, and growth. Managed a 6-person team.
2018 to 2020
Managed digital presence for 17+ clients, driving 140%+ follower growth and 30% better client retention.
Skills and toolkit
Go-to-market strategy for launches
Competitive positioning and messaging
Sales enablement: battlecards and talk tracks
Account-based personalization
Market research and personas
Customer journey mapping
Full-funnel demand architecture
Integrated multi-channel campaigns
Lead scoring and segmentation
Paid social and programmatic
CTV strategy
Event program strategy
Website design and build
Campaign analysis and reporting
Conversion tracking QA
Budget and ROI optimization
AI-powered analytics and reporting
Audience testing and experimentation
Cross-functional team leadership
Executive advisory
Retainer and account expansion
Agency and vendor management
Workshop facilitation
Training and mentorship
Tools I work in
Paid social and search
Meta
LinkedIn Ads
Google Ads
YouTube
TikTok
Snapchat
X
Nextdoor
Programmatic and CTV
The Trade Desk
Amazon DSP
Beeswax
Xandr
GroundTruth
Magnite
SpringServe
LiveRamp
Measurement and tracking
Google Analytics
Google Tag Manager
Looker Studio
Meta Pixel
LinkedIn Insight Tag
Reddit Conversions API
Semrush
CRM and automation
HubSpot
Salesforce
Mailchimp
Clay
Zapier
Creative, content, and web
Figma
Framer
Adobe Creative Cloud
Canva
Final Cut Pro
Hootsuite
Later
AI and workflow
Claude
ChatGPT
Windsor.ai
Asana
Notion
Slack
Google Workspace
Microsoft 365
How we’d work together
01
A focused review of your positioning, funnel, and channels, with a prioritized 90-day plan.
02
You get a senior marketing leader without the full-time hire. I build the plan, lead your team through it, and keep leadership clear on what’s working.
03
Positioning, messaging, and a go-to-market plan for one product or market, ready for your team to run.
Tell me where growth is stuck. I’ll tell you honestly whether I can help.